A recent release announces that Connexus has just purchased the technology assets of AdModus, which purveys ad serving solutions with multi-variable targeting capabilities.

AdModus' ad serving platform utilizes contextual and behavioral targeting data, as well as an advanced optimization engine, to deliver targeted traffic and results that boast "nearly real-time" metrics. The company was founded in 2006.

Terms of the transaction remain undisclosed, and both AdModus and Connexus are privately held.