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With unique visitor levels doubling that of contender Blockbuster, Netflix is now the current king of the video on demand online movie market, reports the Compete Blog.

With the release in January of its Watch Now feature that allows current subscribers to stream full-length movies and TV shows on their PCs free of charge, Netflix is mopping up the competition.

From VOD veterans, Vongo and CinemaNow, to newcomers like Amazon's Unbox, Netflix is currently generating more than three times the unique visitors of closest competitor Vongo, according to Compete statistics.