The worldwide series of Live Earth concerts set a new record for online streams delivered, reports Reuters.
While actual audience numbers were not available, MSN said over nine million streams from the concerts were delivered. That surpasses the old record of eight million streams set by the Live 8 concerts in 2005. While each stream likely does not translate into one person, that's still a dramatic step forward.
Live Earth organizers estimate that, like Live 8 before it, the majority of streams will actually come in the weeks following the event. The same company, Control Room, produced both events and predictions run, with Live Earth being three times larger than its predecessor in terms of total streams.
Concerts were held around the globe to alert people to the dangers of global warming and encourage environmental awareness. Artists such as The Police, Genesis, Kanye West and Spinal Tap took part.