Ask.com has taken the wraps off some new features that it hopes will increase its popularity among Internet search engine users, reports The New York Times.

The new features make up what the company has dubbed Ask3D, a function that seeks to provide a more comprehensive series of results that may be of interest to the user. Instead of merely webpage links, the results page is split into three panels displaying web, blog, video, photo and other categories that yield some relation to the user's search.

While Google and other search players have changed their results pages to reflect a more all-inclusive though process, this out-of-the-searchbox design it's the aspect Ask expects will differentiate it in the minds of searchers.

Ask officials believe that even if it does not take market share away from Google, Yahoo and Microsoft, the redesign can still succeed if the company just slightly increases the number of times its existing users visit the site.

The company is currently running a $100 million marketing effort, involving both online and offline creative, to publicize the new search engine.