CBS has signed a number of deals to have its content distributed around the Internet, reports AdWeek.

The relationships will position CBS videos on a number of blogs, websites and social networks. Services that have signed on as partners range from widget-makers to social network platforms like Ning.

It also expanded deals with existing partners such as AOL and Brightcove.

Most of the services will empower people to embed the videos on their own sites or social networking profiles. CBS wants to create as many opportunities for content-viewing and distribution as possible, so the results of these liaisons will work toward that goal.