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Email Users Get Accustomed to Spam Diet

While spam remains the bane of the Internet, US email users are reportedly less bothered by it - possibly because of more sophisticated methods of making-do - despite record highs in spam volume, according to a new study from the Pew Internet and American Life Project, MarketingCharts reports

Some key findings from Pew's report:

  • Some 37% of email users surveyed said spam had increased in their personal email accounts, compared with 28% who said so two years ago, and 24% three years ago.
  • 29% of those who have a work email account said spam had increased in those accounts, compared with 21% two years ago and 18% three years ago.
  • Only 18%, however, say spam is a big problem, compared with 25% in June 2003.
  • Nearly 3 of 10 (28%) say spam is not a problem, up from 16% four years ago.
  • Half (51%) say spam is annoying but not a big problem, compared with 57% in 2003.
  • Those with both work and personal accounts are more annoyed with spam than those with only one type of account.

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The volume of the most offensive form of spam, porn, has decreased, and users are becoming more sophisticated about handling spam, according to Pew:

  • Three times more respondents said porn spam bothered them more than any other kind of spam.
  • Half (52%) of email users report receiving pornographic spam, compared with 63% two years ago and 71% three years ago.
  • Fewer women (46%) than men (58%) say they received porn spam.
  • About two-thirds (68%) say they only rarely open a spam message because they didn't realize it was spam; 27% say they do so sometimes; 5% say they do so often.

MarketingCharts offers up some more tasty spam tidbits.

Related Topics

user experience
research & stats
e-mail marketing
demographics
direct marketing
women
e-commerce
spam & anti-spam
worst practices

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