A new study shows that despite the growth of other tools, so-called influencers still use email to maintain relationships, reports eMarketer.

The study comes from CNet, which looked at the communication habits of these influencers.

According to the study, an influencer is a person who is interested in a given topic and driven to send it to others. This dispels the notion that an influencer is someone with a personality that makes him or her more trusted than others.

Influencers in the study were most willing to spread the word about products they considered unique and that they trusted. This group tends to have the same amount of interests as anyone else, although findings demonstrated that more highly-connected people tend to use email more than the telephone to stay in touch.
The study also revealed that tapping into influencers for a word-of-mouth campaign can help propel it to the next level.