Peter Gabriel

Former Genesis frontman Peter Gabriel and others are launching We7, a free ad-supported music download service, reports Podcasting News.

Personalized ads are delivered to each user based on demographic information they provide to the site. This allows for hyper-targeting by advertisers. The ads are tacked onto the beginning of songs and albums downloaded by the user.

The music on the site is offered in DRM-free format, which the site's founders hope will lead not only to palate-enriching discovery but to downloads as well. That in turn means more ad delivery.