AT&T Entertainment Services will provide cross-media content — online, via mobile, and on TV — for Tim McGraw's...
The lion's share of B2B marketers' budgets goes to direct response communications, according to the Direct Marketing Association's...
Hachette Filipacchi Media U.S. announced Thurs. that it has reached an agreement to acquire Jumpstart Automotive Media, the...
As straggling retailers work harder at courting web and e-commerce consumers, quicker suitors are already looking to the...
CBS launched a new marketing unit to bring together ad buying across all its platforms (previously covered here...
Radio network Westwood One is adding mobile interactivity to its programming through a multi-year deal announced Wednesday with...
Following a review, aQuantive's ad technology unit Atlas was chosen to provide ad serving technology services and support...
Restoration Hardware joins the ranks of chain retailers seeking to strengthen e-commerce in their business models and better...
Authentication for e-mail marketing messages is being used by an increasing number of marketers, reports ClickZ.
The report...
Joining a long list of competitors, blinkx has created a "remote" to help people find network programming online,...
Media companies went on a buying spree of keywords related to the tragedy at Virginia Tech, reports the...
The New York Times Company has seen slower profit growth in the first quarter of 2007, a slowness...
HowStuffWorks is seeking to match its 30,000-plus articles, recipes and reviews with video content, reports AdWeek. The company...
Media marketplace Mochila has unveiled a media player publishers can brand and put on their site, reports MediaPost....
Social network MySpace took a plunge into the news business with a new site where users define what...
Google reported profits for the first quarter of 2007 of $1 billion, up 69 percent from the same...
A human rights group sued Yahoo on Wednesday, accusing the Internet giant of abetting the torture of pro-democracy...
The Interactive Advertising Bureau has sent an open letter to the two major internet audience measurement services, comScore...
