Despite making up a majority of internet users, women do not watch as much online video as men, reports Reuters.

The eMarketer study show only 66 percent of women online are watching streaming video, compared with 78 percent of men. An eMarketer analyst chalks this up to men's using the internet more for entertainment, whereas women go online to accomplish tasks or find information.

The steady growth of video content that's specifically targeted at women, combined with the maturation of young women who are accustomed to online video, should erase that gap within the next several years, according to eMarketer.