The Maybach

CNNMoney.com launched a luxury channel this week, hoping to attract high-end advertisers with a rich-media-intensive environment, according to MediaPost. Infiniti, with a roadblock ad for the Infiniti G Sedan, is among the site's first advertisers.

Featuring eye-catching photography, galleries and videos, the site includes such features as Honeymoon Hotspots and homes from the wealthiest ZIP codes.

Previous luxury features on the site have proven popular. A story about the $8 million Maybach Exelero resulted in 22,000 video streams, and the private lives of millionaires yielded some 38,000 streams, according to a CNNMoney.com spokesperson.

CNNMoney.com draws content from other Time Inc. properties, including Money and Fortune magazines.