Hearst-Argyle Television announced three additions to its digital media team Monday. Terry Casey, Chris Steib and Judy Stone...
Aegis Group's Carat will retain the global media account of Philips Electronics, reports AdWeek.
Carat edged out Mediaedge:cia...
Airtran Airways is lanching an online game starring a virtual version of Indy racing star Danica Patrick. The...
Former erinMedia research chief Michael Vinson has joined GM Planworks to spearhead analytics initiatives, according to MediaPost.
Vinson...
A new startup is hoping to link advertisers with those smart (and tech-savvy) consumers who like to create...
Internet measurement firm comScore has announced plans to file an IPO, reports PaidContent. The income from the IPO...
The Newspaper Association of America is touting numbers that show young people's reading of online newspapers is up,...
The Alpha Mom is the latest marketing buzzword, referring to the modern mom who is educated, tech-savvy -...
Far from letting Microsoft run off with DoubleClick, Google has now entered the bidding process, reports CNET.
Previous...
To promote new album "Year Zero," Nine Inch Nails frontman Trent Reznor is using a multimedia scavenger hunt...
While everyone is looking in the other direction, Google has steadily built up networks around its online display...
Uncle Ben, the name behind food giant Mars's line of rice products and side dishes, has been promoted...
As anticipated, Lonely Planet has launched LonelyPlanet.tv, an online community featuring Lonely Planet TV programming, user-generated videos, blogs,...
ZenithOptimedia has revised its global ad spending outlook and now predicts that the internet will overtake radio as...
WPP Group chief Sir Martin Sorrell has advised ad buyers everywhere to begin experimenting with new media or...
Google has announced the creation of an automated platform for ads running on EchoStar DISH Network's 125 networks....
