A guerrilla promotion to promote the Nissan Altima's push-button ignition begins this week. True Agency will deliberately "lose"...
Wal-Mart, which fired two top marketing officials in December, is asserting in a court filing that execs Julie...
A good number of the top technology blogs might love reviewing gadgets and software, but its the ad...
Amanda Congdon still considers herself just a blogger even though she's video-blogging for a major news organization, ABCNews.com....
Speaking at an OMMA conference panel session, BitTorrent VP Eric Patterson said the company is planning an ad-supported...
After three months of rumors, Google has finally confirmed that it has bought in-game advertising company Adscape for...
Tom Ajello, Agency.com's ECD in New York, has become the latest executive to leave the shop, writes AdWeek....
Speaking at the OMMA conference in Hollywood, blogger Henry Blodget said Google should - and predicted it would...
New women's apparel retailer MyShape hopes to remove the guesswork out of online shopping caused by inconsistent sizing...
Salesforce.com is launching an update to its core on-demand customer relationship management tool, Spring '07, which is expected...
Eric Wheeler has left Neo@Ogilvy, giving way to chief operating office Greg Smith as his successor. Wheeler, who...
Teen-focused shopping tech is hitting the marketplace, and teenagers are adopting it to get the automotic cool-factor associated...
Speaking at a conference of AJAX devotees, Steve Rubel once again declared how the web-authoring technology will impact...
Previously only available to customers of a handful of mobile carriers, Yahoo's oneSearch is now accessible more widely,...
Whether from Twitter, MyBlogLog, or embedded YouTube videos, widgets are all the rage these days on blogs and...
Google engineers hope to end the arduous process of transferring massive quantities of data - which can literally...
Nielsen Monitor-Plus is reporting that total ad spend in 2006 was up 4.6 percent, with online advertising surging...
Women's information site iVillage has taken the wraps off iVillage Connect, a new social-networking platform, according to MediaWeek....
To adapt to the new world of self-defined media exposure, Interpublic exec Bant Breen says agencies need to...
Serious money is to be made by health marketers that make online information systems easier to use for...
Tila Tequila, arguably MySpace's most famous user, last weekend ran afoul of site founder Tom Anderson, who demanded...
Google is testing, on a limited basis, a pay-per-action ad form that ties publisher payment to a specific...
