A new deal between mobile service MobiTV and media conglomerate NBC Universal will provide full-length primetime programming available to wireless users on-demand, according to the companies.
The partnership will have MobiTV create five new channels for ad-supported programming from NBCU networks Bravo, SCI-FI, USA, Telemundo and mun2. They join CNBC and MSNBC, which have had MobiTV channels since 2003.

Some episodes will be available at no additional charge, but some will cost $1.99 for a 24-hour viewing period.

The announcement described the deal as an opportunity NBC and its advertising partners.