A new research report from search engine marketing firm 360i says TV networks are not doing as much as they could to bring awareness and use to their online properties, according to MediaPost.
The report studied 35 TV network websites, 35 TV shows and 35 cable shows. Some 80 percent of networks have new media tools such as blogs, podcasts, email alerts or mobile applications available. Only eight percent have found ways to use wikis or social-bookmarking tools.

One problem, according to 360i, is that these networks often work in silos that don't communicate, something that leads to lots being done but none of it being put into a single, cohesive package.

Integration, the firm says, can lead to deeper user engagement on the site and more use of the tools that are in place.