One of the clearest themes to come from the Magazine Publishers of America's digital conference is the increasing...
A new research report from Forrester, entitled "Help Wanted: 21st Century Agency" says that bigger agencies must integrate...
YouTube may have the NBA, but a March Madness contest involving user-generated content is coming to CSTV.CBS...
As more marketers attempt to partner with established online music and video hubs like MySpace, and upstarts like...
A Buy (LESS) campaign was launched this week at buylesscrap.org to protest the shop-to-give charity business model to...
A senior executive at Yahoo has said that the lack of adoption of Google applications is because they...
While enjoying an almost 19% jump in revenue during the fourth quarter of 2006, Cablevision is making plans...
Yahoo has asked a number of ad agencies to create and submit proposals for a new campaign from...
Fans of television shows that watch episodes online are more loyal to the online sponsors, as well as...
Ford is taking its campaign for the Edge model to mobile devices according to ClickZ.
The application for...
Though some say movies are dead, CEO of Mandalay Entertainment and veteran film producer Peter Gruber thinks that...
If you're planning on going to YouTube to relive your favorite moments from last Sunday's Oscars, you're out...
For the first time ever, the Magazine Publishers of America has handed out a series of awards to...
Japanese mobile phone operator NTT DoCoMo is teaming up with McDonalds to offer electronic payments and special promotions...
The ranking of a website within organic search results could be adversely affected by the paid search strategy...
In Rome, a new clothing line called Shyno features a new tech-savvy way for people to flirt with...
When Microsoft realized Google was making money hand over fist from selling advertising it made the company realize...
A cover story in Wired explores the current embrace of the snacky, one-minute entertainment in pop culture, found...
After causing chaos in Boston last month over guerrilla marketing for its show Aqua Teen Hunger Force, Adult...
Engineers at eBay are putting the final touches on a controversial media auction system designed to allow buyers...
In yet another sign of our "snack culture," new web app VidaVee is a beta application that allows...
Combining social networking elements with the chance to win cash, startup Zooppa is giving would-be marketers the chance...
AdAge talked to top executives at some big agencies to find out if they are ready to deliver...
Herold, Austria's white and yellow pages, have come up with a solution to the slow and expensive act...
Even tennis highlights created by sports fans aren't safe on YouTube, as the video-sharing site is pulling these...
Described as "Rocketboom for Wall Street" and "Squawk Box meets Saturday Night Live", Wallstrip offers stock advice in...
Before YouTube can become a truly effective platform for ad delivery it will have to work to make...
Looking to appeal to the female gamer, Electronic Arts is partnering with iVillage to bring its popular pogo.com...
Coffee chain has made finding the nearest store location as simple as sending a text message according to...
It's been less than a month since Yahoo officially launched its upgraded search advertising platform Panama, but Avenue...
On March 1, Verizon Wireless launched V Cast Mobile TV, which allows subscribers to watch Comedy Central, Fox,...
Google, long tight-lipped about exact click-fraud rates, has now said that fraudulent clicks account for just 0.02 percent...
Sony has decided to settle with game controller company Immersion for $150 million, reports Smarthouse News. Immersion sued...
This year may be mobile-TVs biggest yet. After Verizon's launch of mobile-TV offerings in 20 markets last week...
Second Life has been hit by one of its first instances of political vandalism, with John Edwards's virtual...
Neo@Ogilvy, the Ogilvy Group's global digital and direct media company, has acquired Global Strategies International (GSI), a search...
BBC has entered into deals with Google's YouTube to distribute shows and clips via three branded channels as well...
Scion is rolling out its pre-launch campaign for the 2008 xB, complete with a website where users can...
Vibrant Media has found the first company to buy sponsored in-text ads through its upfront-style system: DaimlerChrysler is...
Reuters plans to launch a social networking site later this year, but its version of MySpace will target...
Speaking at the 4As conference in Las Vegas, Procter & Gamble CMO Jim Stengel said marketers need to...
Anheuser-Busch, to set itself apart from wine and hard liquor, which have been cutting into beer sales, has...
SeeSaw Networks has created an online buying tool that it hopes will do for the digital billboard marketplace...
A new online video network called YuMe has launched, offering advertisers the ability to target messaging to online...
While predictions so far don't have Google's focus on personalized search having much impact on users, Google's Matt...
Speaking at the AAAA media conference, Microsoft's Mich Matthews said the majority of the company's ad spending will...
In stark contrast to most corporate execs, Google CEO Eric Schmidt and cofounders Larry Page and Sergey Brin...
Up for sale earlier this year, Hachette Filipacchi Media's Premiere magazine will run its last print issue in...
Adidas is ramping up its "Impossible is Nothing" campaign with 30 superstar and everyday athletes sharing their "impossible"...
Claiming that it's her picture being used by Yahoo in a new-user welcome email, an Ohio woman is...
