Adam Broitman, the Director of Emerging and Creative Strategy at Morpheus Media, believes there is big money to be paid in search marketing, if companies are smart enough to monitor online buzz, and respond swiftly.Broitman writes that paid search engine marketers aren't doing enough to quickly react to the social nature of the internet. He adds that automated tools that select keywords for search engine marketers are often far behind the speed of online buzz.One way that marketers can respond more quickly to buzz, according to Broitman, is to add keyword-based RSS feeds related to the products that the company offers. Doing so gives search marketers the ability to track trends and respond quickly to buzz as it builds.