Several major studios and TV networks are partnering with peer-to-peer file-sharing network BitTorrent to sell and rent encrypted...
The Weather Channel is touting research that shows viewers are more likely to recall advertising on the network...
The new model used by Yahoo for ranking keywords has resulted in significantly better click-through rates for sponsored...
In a major extension of its video content syndication program, Google will begin serving up videos from a...
In lieu of relaunching their site this-coming June, Wired is launching new blogs "left and right," according to...
With a clear ad model, full-screen video that lacks the graininess of YouTube, and completely legit copyrighted content,...
An upstart in the contextual ad sector, Quigo is beginning to land some major clients and is stealing...
Citing the partnership it signed with Microsoft for banner ad delivery as the change-point, ad buyers are complaining...
Instead of trying to combat the illegal use of peer-to-peer (P2P) services for file-trading, companies are using those...
Targeting men in the U.K. age 18-24, Budweiser launched another interactive marketing campaign, called Bud Bucks, which invites...
Video-sharing site YouTube will be launching a brand channel for the NBA that will include original content from...
With Baby Boomers making up such a large percentage of the population marketers continue to go after members...
A new campaign crafted by Lowe, New York will try to inject a new "emoticon" into teens' text...
Targeting women over 20, casual game destination NeoEdge has launched a downloadable game player titled Most Fun, reports...
As more and more women become internet savvy, marketers are tapping into the power of "mommy blogs" as...
Looking to gain a foothold in the growing popularity of virtual worlds, CBS Corp. has invested in virtual...
Seeking to get consumers to become more engaged with their ads and pass them along to friends and...
