Google is poised to enter the $65 billion U.S. TV-as-sales market setting its sights first on convincing broadcast networks and cable programmers and operators to let it sell their 30-second spots, reports AdAge.

Google is hoping to apply its auctioning strategy to scatter, which refers to TV ad inventory that is not sold to marketers ahead of time, and rises and falls according to whether there is a lot or a little available.

Google already has hired two senior executives from NBC: Michael Steib, who is believed to be heading the TV auction business, and Jordan Hoffner, who was tapped to help Google become better at partnering on content.

Of course, there's already a player in the online-TV-auction business: eBay, whose Media Exchange service is backed by a number of major advertisers, including Microsoft, Intel and Lexus and was being tested in January.

Google is also competing with Microsoft to help TV remodel the archaic business of buying local airtime, yet will ultimately have to settle with media companies in regards to YouTube's many copyright violations.