Traditional media need to be overhauled if they're going to remain relevant to today's consumers, writes MediaPost. It...
Sierra Mist, which has put comedians at the forefront of its marketing strategy since the brand launched in...
Google's YouTube and a company called Live Digital have complied with subpoenas to turn over the identities of...
Internet advocacy group Electronic Frontier Foundation (EFF) is advising YouTube users who were wrongly accused by Viacom of...
After spending more than a year reviewing adware companies, nonprofit TRUSTe has issued its first "whitelist" of those...
Soapbox - Microsoft's answer to YouTube - has gone into public beta after having been open only to...
Given the "cool factor" of the latest Mac campaign, in which PCs are portrayed by a stodgy business...
Travel sites such as Expedia and PriceLine.com have started closely examining user reviews to ensure that the entries...
Podcasts, the once-buzzed-about medium has spent the past two years building its audience and enhancing ad capability, though...
Based largely on growth, organic as well as resulting from acquisitions, in its digital marketing and advertising services,...
In a move that underscores the speed at which TV and new media are converging, NBC's "digital czarina"...
Google plans to introduce cost-per-click (CPC) ad buying in March, to give another payment option to its advertisers...
Online magazine Salon's share of revenue from ad sales has grown to eclipse revenues from the subscriber fees...
The practice of buying a competitor's trademarked terms as a keyword via Google's AdWords has long been a...
