Napster says it may have found a significant advantage in its fight against Apple's iTunes: mobile phones.
Apple's...
Interpublic Group's Mullen has tapped Keith Johnston to become the agency's first VP/director of integrated production, tasked with...
Online metrics firm Coremetrics has launched what it says is a one-stop product for managing search marketing campaigns...
Internet research firm Hitwise has dug a bit deeper into the top searches by online users in 2006...
The European Union's Office for Harmonisation in the Internal Market has rejected Google's attempt to register Gmail as...
Despite - or because of - the widespread belief that audiences for all media are fragmenting, internet measurement...
For its MSN service, Microsoft is setting up a research and development center in Shanghai - the software...
Despite Publicis Groupe's $1.3 billion purchase of Digitas recently, Havas-owned Euro RSCG said it was more focused on...
Agency.com has opened an office in China - its first in Asia and eleventh worldwide - and has...
Multitasking while online is becoming the norm, though teens are more likely to do it than adults.
Some...
Popular retail outlet Ikea is tapping into the consumer-generated content craze with a new promotion looking for people...
Yahoo will build individual websites around 100 entertainment brands this year, pulling together content scattered across various Yahoo...
Viral marketing campaigns are designed to cause an uproar, to get people talking and interested about the marketing...
Penguin, the book publisher, is launching a web-based collaborative novel that can be written, edited or read by...
In their first appearance before the recently elected Democratic Congress, the five FCC commissioners faced tough questions on...
NBC is finding that its hit TV shows, streamed online, are attracting not only viewers who missed broadcast...
Online-payment security company CyberSource has named Nigeria the riskiest country and New York the riskiest U.S. city for...
Apple and Cisco have agreed to allow more time for Apple to respond to Cisco's claims in the...
Disney's decision to break from the rest of the movie industry and offer its films for sale on...
The Sports Illustrated Group has agreed to buy sports enthusiast site FanNation.com, and SI parent company Time Inc....
Equifax is now offering its 2007 version of MatchMaker, a proprietary research tool that arms publishers and agencies...
Recent data from Click Forensics found that an average of 14.2 percent of clicks were fraudulent in the...
With the Super Bowl the largest advertising event in the U.S., marketers are turning to the web to...
Google's revenue in the fourth quarter (ended Dec. 31) increased 67 percent and profit nearly tripled, easily beating...
Toyota's Tundra pick-up truck will receive a $100 million-backed ad campaign as the company looks to become the...
Signaling its intent to move beyond the search text ads that have made it so powerful, Google says...
ViTrue, a user-generated advertising platform that considers itself "brand-safe," has partnered with Viacom's VH1 to create a user-generated...
To remain independent, AKQA has agreed to a recapitalization by private equity firm General Atlantic, reports AdWeek. Terms...
Wal-Mart has evidence to prove its claim that ousted executives Julie Roehm and Sean Womack had an extramarital...
Online marketers rated what tactics worked best - and worst - in 2006 and those that they plan...
Online DVD rental service Netflix is going all out to get its subscribers to watch this year's Oscar...
With gaming console Nintendo Wii's initial release came reports of people hurting muscles and experiencing soreness due to...
Dealer sales through referrals from FordDirect, a dealer-controlled joint venture with Ford Motor Co., has sold more than...
Representative Anna G. Eshoo, a Democrat from California, has introduced the Permanent Internet Tax Freedom Act of 2007...
Budweiser and Pizza Hut have expanded the effectiveness of their Super Bowl ads by developing a mobile aspect...
For the fifth year in a row, DVR-subscription company TiVo will track how Super Bowl viewers interact with...
Seeking to expand beyond branding and the Internet, Equifax Consumer Services has tapped Bennett Kuhn Varner, Atlanta, to...
To attract more visitors to their websites, newspapers are still looking to master the art of search engine...
The renovation of some of its online properties will be a priority throughout 2007 for Time Warner's Time...
As newspapers scramble to find ways to increase online revenue, many are finding that integrating social networking elements...
A company called Meraki Networks - which Google recently invested in - just might have a low-cost way...
Ad industry veteran Kate Thorp has formally unveiled DivineCaroline.com, the first of three female-oriented sites to be launched...
The future of consumer magazines is a topic of debate as some publishers - including men's mag FHM...
ComScore and John Battelle's Federated Media (FM) Publishing are partnering on an initiative that hopes to provide an...
YouTube said it would comply with Viacom's request on Friday to pull more than 100,000 clips, which have...
Google Earth now sports at least a few Google Local Business Ads, according to a post on Search...
Saatchi LA partnered with mobile services firm The Hyperfactory in a dynamic mobile campaign to push Toyota's new...
McDonald's, having doubled profits in 2006 and seemingly safely entrenched in the fourth year of an impressive turnaround,...
Superbowl XLI marked the first time that every spot featured during the advertising event of the year was...
In an attempt to increase the relevance of search results as well as overall usage, Google has made...
