YouTube founders
Chad Hurley & Steve Chen

People who upload their own films to video-sharing website YouTube will soon get a share of the ad revenue, writes BBC News, as YouTube founder Chad Hurley announced a new system that would distribute ad revenue and show video ads.

The move will force YouTube to screen the estimated 100 million videos that are downloaded every day in an effort to weed out copyright-protected videos. To achieve this, YouTube is working on "audio fingerprinting" technologies to identify copyrighted material.

Regarding the video ads, YouTubers likely won't have to put up with overly long pre-roll ads. Hurley said a clip of three seconds was one of the ad options, yet details had not been fully worked out yet.

The new features will be rolled out one by one over the next few months.