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ValueClick Media, the performance advertising network division of ValueClick, Inc., has announced a new custom channel, designed to extend the reach and effectiveness of campaigns centered around Valentine's Day, reports MediaBuyerPlanner.

The channel, dubbed "Run of Love," is a group of sites selected from the ValueClick Media network based on their content relevancy to love, relationships, greeting cards and Valentine's Day.

Among the nearly 100 sites are Lavalife, Lovingyou.com, GreetingHub, Reunion.com, Romancetips.com, SendCheer, Great Love Quotes, Lovers Quotes, EcardUniverse and lovepoetry.

ValueClick Media claims a reach of more than 75 percent of the U.S. internet audience across 13,500 sites.