Advertising on game sites, once the purview of action videogames, has begun to permeate casual game sites, which...
ValueClick Media, the performance advertising network division of ValueClick, Inc., has announced a new custom channel, designed to...
MySpace overtook eBay as the most frequently used search term in 2006, according to research firm Hitwise, MediaPost...
News Corp. said it would aggressively expand into new markets with MySpace, and confirmed the launch of a...
New digital video platforms are extending the reach of the traditional TV, especially among among viewers 18-34 who...
The latest newspaper to announce grand plans for the web, the LA Times will make LAtimes.com its primary...
InfoUSA Inc. is backing its Salesgenie.com product with a hefty ad spend, purchasing its first commercial during the...
In the ongoing discussion about Second Life, opinions differ. Many think it's a frivolous fad; others, including its...
The reshuffle continues in Wal-Mart's embattled marketing department, with Stephen Quinn replacing John Fleming as chief marketing officer....
Julie Roehm, who was unceremoniously fired from her SVP of marketing communications post at Wal-Mart on Dec. 4, is suing...
Crispin Porter + Bogusky's deal with Haggar, in which the agency took an equity stake as part of...
Search engine marketing typically entails optimizing first and foremost for Google - then Yahoo, Ask, and Microsoft's search...
As technology moves faster, so does the culture. As a result, new "generations" are created more frequently. The...
