In the re-do of its creative and media review, Wal-Mart has awarded its $580 million account to the...
Online advertisers may find themselves in a marketplace similar to television's upfront market this year, according to Bruce...
Mini USA has launched an outdoor campaign using digital billboards that flash personalized messages to Mini drivers as...
AT&T will launch its largest-ever ad campaign today (Monday), in part geared toward absorbing Cingular Wireless into the...
In its latest move toward a completely free, ad-based model, AOL has sold its Music Now unit to...
In 2006, Microsoft introduced a slew of online offerings - Virtual Earth, a new portal, online video, classified...
To launch the 2007 Ford Edge this December, the U.S. car company embraced digital - its biggest commitment...
Tim Kopp is leaving Coke, where he has served as VP-global interactive marketing, to join WebTrends at the...
Joanna Shields, who heads up Google's European strategic partnerships team, has agreed to run a new international division...
AOL has put in a $900 million bid - one that analysts say needs sweetening - on TradeDoubler,...
The Warner Brothers Studio 2.0 unit, which creates short-form broadband and mobile content for marketers, has struck a...
The user-generated online video market (UGOV) exploded in 2006 and by the end of the year user-generated videos...
With hit web properties Skype and Kazaa behind them, Scandinavian entrepreneurs Janus Friis and Niklas Zennstrom are backing...
Small and even medium-sized companies are slimming down their budgets dedicated to search engine marketing, as big brands...
Microsoft is testing a keyword and website analytics tool - code-named "Gatineau" - to compete with Google's free...
