Lil' Bush & the gang

Expanding their partnership, MTV Networks and youth-oriented Amp'd Mobile announced Wednesday that they plan to develop original episodic shows exclusively for the Amp'd phone (from MediaPost).

The agreement builds on two previous projects: "Lil' Bush: Resident of the United States," mobisodes now being adapted for Comedy Central later this year, and mtvU's "Sucks Less, With Kevin Smith," which appears on Amp'd and features filmmaker Kevin Smith teaching the first-ever mobile media production class at UCLA.

Programming through the new partnership may appear on any of MTV's channels on Amp'd, including MTV, mtvU, VH1, Comedy Central, Spike and Logo. The original mobile shows are not expected to carry advertising, according to an MTV spokesman.

Despite original content, several mobile virtual network operators, or MVNOs, have struggles to stay afloat. ESPN shut down in September, but so far Amp'd is staying afloat with 100,000 subscribers to date. Virgin Mobile USA is the most successful with more than 4 million.