Paula Zahn

Life After Work, the popular weekly segment on Paula Zahn Now that examines retirement lifestyles of baby boomers, will spin off to become a new hub on CNN.com, reports MediaWeek.

The microsite will feature video clips from the show, expanded coverage of the subjects profiled, photo galleries and various interactive elements. The site will also house several tools, such as a financial-planning calculator as well as an outlet for user-generated video content, which CNN has the option to use on the air.

Ameriprise, which has sponsored the on-air Life After Work segments since they launched, will be the exclusive sponsor of all related digital offshoots, a package that includes 30-second video spots on the web, banners and even VOD and podcast ads.

And while retirees might not be synonymous with digital media like podcasts, Ameriprise VP Stuart Burkhoff said the hub "connects us with a large and attractive audience demographic of affluent, tech-savvy baby boomers."