Sears becomes the next big brand to go virtual thanks to Second Life, launching "Sears Virtual Home" -...
Kleenex launched a campaign on Jan. 1 that hopes to touch the hearts of its viewers. The campaign,...
From Sony's Nov. 17 U.S. launch of a paltry 150,000 units of its PS3, the company has bounced...
Despite an increasing number of Web 2.0 startups going under - just take a gander at an apparently...
Geared toward males 18-34, Heavy.com has plans to debut a sports site in early 2007 and a teen...
To extend its reach among young consumers, Hearst Magazines has acquired teen social-networking site eCrush.com for an undisclosed...
As major mobile networks invite marketers onto their carefully created content networks, mobile marketing applications on the leading...
Proctor and Gamble, long an innovator in consumer marketing, is creating online forums for women, hoping to gain...
Life After Work, the popular weekly segment on Paula Zahn Now that examines retirement lifestyles of baby boomers,...
Standalone mobile marketing campaigns won't suddenly be all the rage in 2007, but mobile's direct-response capabilities will be...
U.S. online display advertising spend in 2007 will increase 13.4 percent over 2006 levels - much more than...
Automotive magazines are taking their most popular features - car reviews - online and creating a valuable ad...
A feature-packed Windows Vista. Windows Home Server. IPTV-enabled XBox. Internet-connected Fords. At the Consumer Electronics Show in Las...
