In its second season, online reality show Cube Fabulous has grown its audience to 4.5 million unique visitors and signed several big name sponsors, ClickZ reports.

The show's format consists of seven-minute online episodes, during which disgruntled cube dwellers have their desks "pimped" by a team of designers. Broadband Enterprises, which produces the show, claims the show has delivered 100 million streams, with 75 to 100 million ad impressions from 4.5 million unique viewers, and total ad billings of $2.1 million.

And Cube Fabulous has expanded its ad options beyond simple video spots with sponsor partners such as Honda, Monster.com and America Online. As Cube Fabulous begins its third season, Matt Wasserlauf, CEO of Broadband Enterprises, says integrated video content and advertising will continue to guide the show.

"We're trying to find innovative ways of driving experience around and integrated within video so everyone benefits," he said. "Our medium is going to be the host of the next great hit show in America. That's an opportunity that we should all be thinking about and fostering."