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A virtual tour of Second Life geared toward marketers curious about how companies are integrating their businesses and their brands there will be hosted by MarketingProfs on January 11, according to the DailyFix blog.

"The Hitchhiker's Guide to the Metaverse: Second Life for Marketers," hosted by emerging-media evangelist Greg Verdino, will take marketers inside the metaverse for a glimpse into life there.

Though Second Life has received much attention of late, many marketers still don't fully understand it or its potential, including whether there's money to be made, and they worry that their company is missing out, writes MarketingProfs Chief Content Officer Ann Handley.

The virtual tour is meant to explore "what the rise of Second Life - indeed, the trend toward 3D virtual worlds in general - means to you as both a marketer and a consumer. And you will learn what your company should think about before making a move into virtual world marketing," according to MarketingProfs.