Cingular ad on MySpace

News Corp.'s MySpace will become available via Cingular's mobile phones, allowing the millions of MySpace users to access the site wirelessly.While users can currently access MySpace via Helio, a joint venture of Earthlink and SK Telecom, this deal has the potential to be a game-changer, writes the Motley Fool. It make sense both for MySpace's largely younger user base, who are usually heavy mobile phone users, and for MySpace as well.

With the site's advertising revenues being relatively puny compared to its user base and site traffic, the wireless move offers a chance to increase user stickiness - and boost advertising, movie, and music sales - as subscribers stream the content to their phones.

The push might be viewed as trying to pretty up the site for potential acquirers or simply to close the revenue gap between MySpace and the likes of Yahoo and Google. MySpace is part of Newscorp's Fox Interactive Media, which generated $500 million in sales this year; Google is expected to post $7.2 billion in revenues.