Yo Momma's Wilmer Valderrama

MTV Networks said it would introduce 20-plus online content hubs, starting in 2007, to serve its shows' most-involved fans, including MTV's Yo Momma and Sweet Sixteen.

Already, MTVN has launched a web destination for VH1's Best Week Ever show. At Bestweekever.tv, the show's fans can view exclusive video clips, dig deeper into pop culture history and create their own customized content packages, reports AdWeek. Also this year, MTV launched Virtual Laguna Beach, a playground for fans to create personalized avatars that live in a virtual world similar to the one featured in the popular teen drama.

Moreover, new community sites are in the works for fans of popular MTVN genres and topics (not just specific series), such as hip-hop music, celebrity gossip, amateur talent contests and VH1's various list-based programs.

"These [sites] serve as successful models for a new interactive, hyper-programming approach and represent the next phase in the evolution of media for consumers, from broadcast networks to cable channels and now to hyper-programmed verticals," said Van Toffler, president of MTVN's music and logo division.