Shop.org, which invented the term "Cyber Monday," has now launched a site that features the best deals online on the Monday after Thanksgiving.

The site, www.cybermonday.com, will feature holiday deals and promotions from nearly 400 retailers for Monday, Nov. 27, and throughout the holiday season, DMNews reports. Some of the major retailers featured are Nordstrom, Barnes & Noble, Best Buy, Bloomingdale's, Amazon.com, Lands' End, J.C. Penney, Old Navy, Petco, Things Remembered, Avon, GNC, Sears, Dick's Sporting Goods, Nextel and TiVo.

"We're hoping that it'll serve for consumers as a central location for Cyber Monday sales and promotions," Scott Silverman, executive director of Shop.org, the online unit of the National Retail Federation, is quoted as saying.

Shop.org considers Cyber Monday the official start of the holiday shopping season. It expects holiday e-commerce sales to best last year's totals, mainly due to retailers' targeting at-work consumers with lunch-hour specials and savings deals.

A portion of the sales generated from CyberMonday.com will be donated to the Ray M. Greenly Scholarship Fund, which offers scholarships to students eyeing a career in e-commerce. Greenly was a vice-president at Shop.org until he died from cancer last year.