Convergence is the word, as Sony Pictures Television's syndication ad sales team will now sell Sony's digital media properties as well.

Those digital properties consist of video-sharing site Grouper.com; Sony BMG's MusicBox online music video player; and Sony Pictures Home Entertainment content, writes AdAge. Sony's expanding sales group is headed by Ad Sales Exec VP Amy Carney, whose team adds online media sales responsibilities to their traditional TV syndication sales duties.

Carney's group previously developed DirecTV and Game Show Network's ad sales efforts.

Sony Corp recently acquired online video-sharing site Grouper.com; MusicBox is Sony BMG's syndicated online music video player.