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HGTV Sends DIY Shopping Lists to Cell Phones

Scripps Networks' HGTV.com is making shopping for do-it-yourselfers a little easier by enabling shopping lists (tied to how-to online videos) to be text messaged to cell phones so the list will be handy at stores, MediaBuyerPlanner reports.

When users watch a video on fixing a loose banister, for example, they can choose to have the list of materials text messaged so they have it on hand while they shop.

Four projects from HGTV television shows are available for text-based shopping. About 15 will be available by the end of this year.

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