Zillow has been undervaluing homes in certain black and Latino neighborhoods, according to a coalition of community activist...
BMW's Mini division has hit on viral gold with a popular email campaign that lets users create personalized...
Mazda is planning on shifting more of its web content to video to capitalize on the growing number...
A two-day trial that allowed online listeners to freely sample Sirius's full lineup, including Howard Stern, resulted in...
Following YouTube's example, MySpace will begin scanning user profiles to remove illegal music uploads.
MySpace will begin using a...
IAC/InterActiveCorp reported increased revenues, with strong performance in its media and advertising businesses, including Ask.com and Citysearch.
IAC reported...
Spanning multiple demographics and media formats, an ad campaign for the 2007 Chrysler Sebring will break on Wednesday,...
Yahoo reportedly approached Time Warner recently about buying AOL; meanwhile, some analysts are speculating that it would make...
The ad budget of Procter & Gamble Co., the world's biggest advertiser, is undergoing a reshuffle, according to...
Simple, relatively low-cost techniques related to search keywords, titles and descriptions can dramatically improve search performance for advertisers,...
Ad spending on U.S. social-networking sites in 2007 is expected to reach $865 million, up from $350 million...
A new service, set to launch in January, will give customers frequent flier miles in exchange for their...
Sears has launched a new social shopping site for the holiday season that cross-promotes merchandise across its properties.
The...
Brightcove's new video syndication and ad network has picked up another client, as Dow Jones, publisher of the...
Though in-stream ads are popular with advertisers, a new study shows that viewers do not share that enthusiasm.
A...
For the first time, on Nov. 1 ESPN's SportsCenter was sponsored by a sole advertiser - Nike, which...
Time Warner, the world's largest media conglomerate, reported sharply higher third-quarter earnings on Wednesday as a result of...
Google's new mobile version of Gmail, launched on Thursday, uses a downloadable Java application that allows U.S. users...
McDonald's has become yet another global account on AKQA's roster, which includes Coca-Cola and Xbox, among others.
McDonald's has...
Marketing technologies provider Atlas on Wednesday announced the release of the Atlas In-Stream Video product for serving pre-...
YouTube hopes to have a mobile offering within a year, according to its cofounder; the announcement comes a...
The Word of Mouth Marketing Association (WOMMA) on Thursday released for public comment a draft of the WOMMA...
NYTimes.com announced the Nov. 3 launch of Urbanite, a free daily email newsletter about what to do, see,...
GM Planworks, the unit of Publicis Groupe's Starcom MediaVest Group that handles the $3 billion-plus U.S. buying assignment...
Scoring some points against its rivals, Ask.com has been selected to power natural search and sponsored listings on...
Yahoo has launched Yahoo Food, an online site dishing out cooking advice and recipes, and videos from celebrities,...
Two consumer advocacy groups have filed a complaint with the F.T.C., claiming Microsoft and other web-based companies are...
NBC's freshman drama Kidnapped, after being buried on Saturdays at 9 p.m., has been yanked from the network's...
Securing a domain name, setting up a website and launching a paid search campaign is about to become...
MarketingSherpa has been acquired by MarketingExperiments.Com, a research firm that conducts real-time marketing experiments, the companies announced on...
aQuantive reported third-quarter increases in both revenue and profits for all three of its operating units, including for...
The former 180solutions, one of the world's largest distributors of adware, and its two principals have agreed to...
Amazon.com is using its A9 search subsidiary to power a new pay-per-click ad network to display targeted text...
A recent partnership with Lycos to provide its search capabilities, in the process ousting rivals Microsoft and Google,...
Yahoo Shopping has relaunched with improved search, integration with Yahoo Answers, and new section promising everything the cyber...
Mark Jung has resigned as the COO of Fox Interactive Media, with FIM president Ross Levinsohn assuming that...
At least one analyst believes that a Clear Channel acquisition by Google - though an unlikely pairing of...
Apple's iPod may have the cool factor, but Microsoft's marketing for the launch of its media player Zune...
Technorati says it is now tracking more than 57 million blogs, and the blogosphere is doubling in size...
An annual survey points to improved relationships between advertisers and agencies from last year, when survey results reached...
Spending on online video advertising is expected to increase 89 percent in 2007 compared with 2006, according to...
DoubleClick on Monday responded to rival Atlas's announcement last week of a new video-ad platform with the launch...
Google and more than 50 newspapers nationwide are launching a test program that will place - in newspapers...
Leslie Moonves, President and CEO of CBS, has announced that Quincy Smith will head up the newly formed...
Comcast has begun testing its own video-sharing site, Ziddio, which would allow users to upload videos, with the...
Though online spending by political advertisers is up from the levels of the 2004 national election, the portion...
AdBrite is set to introduce AdBrite 2.0, a new auction system that will allow the company to sell...
Bid4Spots is adapting its patent-pending "reverse auction" model to facilitate buying and selling advertising for independent online radio,...
Double Fusion has entered into a partnership with social-networking site Cyworld to provide the site with permission-based brand...
Online advertising spend from companies in the media and entertainment, financial services, and travel and automotive categories will...
