Hotsoup.com, a social networking site aimed at "opinion drivers" who wish to debate political issues, debuted today (Thursday).

Chip Smith, one of 10 Hotsoup.com founders, claims there are 30 million such "opinion drivers," paidContent reports. The founders of Hotsoup say the effort is to build community and a social network, but they have also arranged for various celebrities to contribute content to the site, including Lance Armstrong, Jack Valenti and Randy Jackson.

Cofounder Allie Savarino said advertising will be the sole source of revenue for the free service.

Because potential members have other existing outlets for political discussion, such as blogs, the site will face challenges in differentiating itself from other social media that will be competing for potential members' attention.