MarketingVOX: The Voice of Online Marketing | MEDIA KIT

BK's King, Subservient Chicken Come to Xbox

Burger King has developed videogames for the Xbox featuring The King, his girlfriend Brooke Burke, and The Subservient Chicken.

The videogames mark BK's boldest move into videogames, previously consisting of in-game advertising, AdWeek writes. Three titles are planned - "Big Pumpkin," "Pocketbike Racer," and "Sneak King" - and will retail for $3.99 (with the purchase of a meal).

Burger King will support the November launch of the games with a TV, in-store, print and online campaign. MDC Partners' CP+B handled creative direction for the games, for which Burger King tapped Blitz Games.

All three titles are compatible with Xbox Live, not only allowing users to play the games online but also giving Burger King the opportunity to send special offers online.

Related Topics

major players news
ad technologies & vendors
viral marketing & buzz
ad buying & planning
branding
alternative marketing
advertainment
gen Y
promotions
nonsense & parodies
major brands
entertainment
agencies & ad departments

Search

sponsor
E-Mail This Story email this story «
Related stories:

Subscribe to MarketingVOX|News

MARKETING JOBS