YouTube filled another spot on its management team by naming Suzie Reider as the company's first chief marketing officer.

Reider, who previously served as CNET SVP-general manager of entertainment, will immediately focus on monetizing YouTube's large user base, Advertising Age reports. YouTube has begun courting advertisers in earnest, recently signing deals with Cingular and Warner Music Group.

In late August, YouTube unveiled an ad strategy called participatory video ads, allowing the site's community of users to rate and comment on ads that run on the site. Ads can also be run on YouTube's embedded media player.