MarketingVOX: The Voice of Online Marketing | MEDIA KIT | NEWS TIPS

Yahoo Acquires Jumpcut Online Video-Editing Firm

Looking to get a first-mover advantage in the online video-editing sector - potentially a lucrative realm if the user-generated content trend sustains itself - Yahoo purchased startup Jumpcut.

Yahoo plans to integrate Jumpcut's editing tools into Yahoo video, and use the service in conjunction with existing Yahoo properties such as Flickr and del.icio.us, Red Herring reports. Jumpcut will retain its brand name, and gain access to Yahoo's 500 million monthly visitors.

The acquisition moves Yahoo ahead of competitors in the video-editing space, offering an opportunity to now provide a suite of services in one package. "Wouldn't it be cool for users to use Jumpcut on pictures they find in Flickr, or on music from Yahoo Music?" mused Gartner analyst Allen Weiner to Red Herring, noting that to achieve its potential, Jumpcut needed access to the users and applications that Yahoo has now provided.

"We have worked hard to pioneer great online video editing technology that can truly enhance the online video world by enabling anyone to become a creator…. As part of Yahoo! we'll be working on bringing video editing and remixing to everyone with an Internet connection," a post on Jumpcut's blog effused.

Related Topics

major players news
ad technologies & vendors
biz buzz
publishing
branding
signs of what's to come
co-op marketing & partnerships
media convergence
new and improved
tools & software
broadband
advertainment
technical innovation
gen Y
cross media
major brands
computers & tech
entertainment

Search

VideoEgg
sponsor
E-Mail This Story email this story «
Related stories:

Subscribe to MarketingVOX|News

MARKETING JOBS