In response to the growing demand for content on mobile devices, BusinessWeek has launched iBusinessWeek Mobile Edition.

BusinessWeek announced on Monday that it has launched a mobile version, with free, ad-supported BusinessWeek content, BtoB Online reports. Microsoft Windows Mobile is the exclusive on-screen advertiser this year. The service is available via www.businessweek.mobi. The publisher said it is the first global magazine to use the ".mobi" designation.

"BusinessWeek Mobile Edition presents an ideal platform for providing professionals with timely insight when, where, and how they want it and for our launch sponsor, Windows Mobile, to reach this 'on-the-go' audience," said BusinessWeek.com Senior Vice President and General Manager Roger Neal in a statement.