International news and information company Gannett, which publishes 90 daily newspapers and owns 23 TV stations in the U.S., has selected Revenue Science as its behavioral targeting partner.

Gannett said it would be able to provide behaviorally targeted advertising to national, regional and local advertisers across a network of more than 100 newspaper and broadcast websites, including USAToday.com.

Revenue Science will enable Gannett to offer pre-packaged audiences, such as "Lookers and Bookers" (travel buyers), "Tire Kickers" (automobile shoppers) and "Early Adopters" (consumer technology enthusiasts), as well as customized audience segments.