Leading European online marketing and sales solutions provider TradeDouble has re-signed BT (as in British Telecom).

The renewed relationship will extend TradeDoubler's role, running five affiliate programs for BT, which will use TradeDoubler's affiliate marketing product, promoting BT Shop, BT Fusion, BT Broadband, BT Vision and wholly owned subsidiary Dabs.com (an online electronics retailer).

BT is also reviewing the possibility of using TradeDoubler's extended range of online marketing solutions, including the media network and campaign products.

The telecom giant's decision to return to TradeDoubler came after positive feedback from its publishers during a review of its affiliate strategy, the company said.

Amy Hill, head of online sales at BT said in a statement, "As an advertiser it is crucial for us to obtain the best ROI from an affiliate program. TradeDoubler has an excellent reputation for driving results and fostering good relations between advertisers and publishers."