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September 1st, 2006
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Pioneer to Launch $20MM Integrated Ad CampaignAn integrated national campaign for the new line of Pioneer Electronics high-definition (HD) plasma TVs and displays will...DriverTV Lets Carbuyers Kick Tires on TVDriverTV is an example of how TV is playing catch up to the internet in terms of interactivity. Shopping...eMarketer: Online, Video Ads Fastest-Growing
Saatchi Leaves, Four Remain in Wal-Mart Review; Penney, DDB Part Ways
NASCAR.com Making Loops around Fan InteractionNASCAR.com is getting into the user-generated content craze with a new partnership offering racing fans the chance to...J.C. Penney Taps Saatchi & Saatchi
Study: Site Search Terms Short, Simple
CBS's CSTV Launches Broadband Sports Channels
Nielsen: Online Ad Spend Up 49 Percent in 1H06
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