Interactive Video Network (IVN), an Interep Interactive company, plans to launch a new video network called the Viral Video Network, offering a single point of contact enabling advertisers to place marketing-related video in front of large audiences, the company announced.

IVN will guarantee advertisers both placement on consumer-generated content sites and plays of videos that marketers want to establish as viral-worthy. Several sites, including photobucket.com, gofish.com, vmix.com and redbalcony.com have joined as distribution partners of Viral Video Network (VVN), which will reach over 15 million monthly unique users at first - nearly 9 percent of the total internet audience - and expects to reach 20 percent by yearend.

Campaigns will be sold on a CPM basis with a minimum number of guaranteed video plays; VVN will provide real-time reporting to assess progress and will optimize campaigns to assure delivery of video plays within specific date ranges, according to Kevin Gianatiempo, president of IVN.

"Viral Video Network gives advertisers the ability to 'jump-start' viral video campaigns with guaranteed positioning on sites that specialize in consumer generated content, especially video," Gianatiempo said in a statement.

"We are making it easy and efficient to place marketing-related video, whether shot by professionals or just a guy with a cool idea, as an alternative or a supplement to 'seeding' multiple sites and hoping a viral component takes over.Viral Video Network will bring order to the process."

Viral Video Network will share revenue with its network publishers, on behalf of whom it will maintain client relationship, implementation and campaign management.

IVN is a division of Interep Interactive and a sister company of Winstar Interactive, the largest independent online ad sales company in the United States. IVN's turnkey solution is used by Napster, vMix, GoFish and Winstar Interactive sites such as HistoryChannel.com and Biography.com.