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AOL Buys GameDaily from Gigex

AOL has bought games news and info site GameDaily from its parent Gigex. Financial terms were not disclosed.

GameDaily will now become the flagship video games brand within the AOL Games network, writes paidContent. The AOL Video Games editorial team will be integrated with the editorial staff of GameDaily, which is a consumer website ; the deal also includes trade site/newsletter Biz.GameDaily.com, the staff of which will be integrated into the combined editorial team.

GameDaily.com is one of the top three most-visited video gaming information destinations online, the company claims. AOL earlier this year bought Games.com from Atari and also owns gaming blog Joystiq as a result of its Weblogs Inc. acquisition last year, paidContent points out.

"We felt that GameDaily's independent thinking and also its driving to reach a broader audience that goes beyond enthusiast and into the mainstream is something that resonates with our own programming strategy. The second thing is we like the notion of being able to serve the consumer but also serving the trade via the GameDaily BIZ newsletter," Ralph Rivera, general manager of AOL Games, said in an interview.

"People know when you say GameDaily, you're talking video games. If you say AOL Games, depending on who you talk to they might be thinking casual, card and board games versus Grand Theft Auto or Halo 2. So picking up GameDaily gave us a very well established and well defined brand that will encapsulate all of our video game activities."

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