African Americans and Hispanics have strong trust in brands, writes Brandweek, citing the "Yankelovich Monitor Multicultural Marketing Study."
Some...
Wal-Mart has named Saatchi & Saatchi X its agency of record for shopper, in-store and associate communications.
The move,...
Pharmaceutical companies are rapidly changing their advertising and marketing tactics and channels, according to an eMarketer study.
There is...
J.P. Morgan Chase is partnering with Facebook to be the exclusive credit card sponsor on the college social...
AOL has bought games news and info site GameDaily from its parent Gigex. Financial terms were not disclosed.
GameDaily...
An initiative by an analytics group hopes to convince consumers that cookies are good for them, too -...
YouTube, having grown hugely popular for its user-generated videos, is in talks with major labels to distribute music...
CBS will offer, free, its most popular primetime TV programs on its Innertube broadband channel.
With the launch of...
Some of the largest wireless companies in the U.S. have begun allowing ads on their cell phone networks.
It's...
Google's hometown of Mountain View now has free, citywide wireless internet access, thanks to one of its most...
