Volvo will begin offering Sirius Satellite Radio as a factory-installed option this summer, the companies announced, writes MediaBuyerPlanner....
Omnicom Group has acquired St. Louis-based ad agency Rodgers Townsend. Financial terms of the deal were not disclosed.
Rodgers...
In Brazil, Russia and the U.S., young adults age 15-24 years old see the internet as convenient, fun,...
Interpublic Group this week sounded more optimistic than it's been in quite a while, reporting a tiny increase...
An oxymoronic concept - preppy hip-hop - is the basis of a viral video take-off that's taken off...
MySpace is by far the fastest-growing top web brand in the U.S., followed by Google, which maintained double-digit...
Online has become the fourth-largest display advertising market in the U.K. as media consumption shifts, especially among those...
With the acquisition of Moxie Interactive, Zenith Media has significantly expanded its digital media capabilities.
Venturing beyond media planning...
Ford's "Bold Moves" campaign to revamp its stodgy corporate image and appeal to new types of consumers has...
