Warner Bros. Studios is planning to end its relationship with adware firm Zango because of fears that kids could be exposed to adult content (aka pornography).
Via a partnership with Zango (the former 180solutions) the Warner Bros. website, an online destination for kids, has been offering free games via adware that Zango installs on users' computers. The catch: some of the ads that kids may end up seeing could be for porn, writes the Washington Post.
The Warner site sends those clicking on the Zango sponsor logo to a "Fun Stuff" page offering games, with a pre-checked box adjacent to an "I confirm I am 18 or older" above the end-user license agreement (EULA), several blogs reported yesterday - and others more than two months ago - explaining the deceptive process that could end up serving porn ads to kids.
A Warner Bros. spokesperson is reported as saying it's not yet clear when the Zango link would be removed from the Warner Brothers site because there was a contractual agreement and lawyers would have to be involved, according to the Post.
In a statement issued yesterday, Warner Bros. said Zango had agreed that "no one accessing Zango's network from the Warner Bros. site would receive inappropriate material." Zango spokesman Steve Stratz is quoted as saying the promotion of its software on the Warner site was apparently an "ad inventory mix-up," adding, "it's not our job to police the Warner Bros. site."
Prior coverage:
180solutions, Hotbar Merge; Become Zango
- Warner Bros., 180solutions in Controversial Partnership
- AzoogleAds Won't Work with 180solutions, Direct Revenue
- 'Download Disasters' Found in WhenU, 180solutions Bundles
- Watchdog Asks FTC to Tackle Adware Firm
- 180solutions Lays Off 20 Percent of Workforce
- 180Solutions Sued for 'Deceptive' Adware Distribution
- 180solutions Sues Adware Distributors
- 180solutions Pop-ups to Notify Users of Installed Adware
- Webroot: Downloads of Adware, including Claria's, Decline
- Anti-Spyware Group Dies of Self-Inflicted Wounds
- 180Solutions Buys Easy Message for Adware Play