A new version of Reuters mobile website - now fully ad-supported - has debuted with Hewlett-Packard as sponsor, writes ClickZ. The WAP site includes U.S. and world news, investing/stock-quote, tech, internet, science, politics and health content areas. An HP display banner - with the copy "HP [logo] Brilliantly Simple." - appears at the top of the front page, on index pages, the first page of articles and full-article pages.

The HP sponsorship was brokered by Zenith Optimedia, San Francisco; the creative is by Goodby Silverstein & Partners. The sponsorship is part of a global integrated campaign, includingn placements on Reuters.com and its RSS feeds.